7 Feb 2014
1 Feb 2014
You ought to know who Tash Sefton and Elle Ferguson are. That is unless, of course, you have been volunteering at an orphanage in Cambodia for the last few years with very limited internet access. Everyone else: no excuses. The duo need no introduction, but in brief, their extremely popular inspiration-themed blog, They All Hate Us, has proven to be a stand out favourite amongst all fashion blog-hoppers across the globe. Last year the girls launched their online store, They All Hate Us Style Shop, giving their readers a place to shop their personal wardrobe must-haves. I caught up generally with Tash and Elle and to find out more about this venture...
B&B: What gave you the idea to start the They All Hate Us Style Shop?
EF: Tash and I have always been so passionate about what we love and it transcends through our wardrobe. Right from the beginning of They All Hate Us we would get asked where we got what we were wearing so overtime the idea grew to create a destination that housed what we love to wear.
TS: We noticed that there was so much choice in the market and it was really confusing for our readers to know what to buy. A striped tee, "but which one do I buy?" we heard over again. Being both from retail (I have been a buyer for over 10 years and Elle a merchandiser and stylist), we felt we could help our readers by simplifying what people need in their wardrobe. Easy and simple and then showing them how to wear it.
B&B: Who does the They All Hate Us Style Shop cater to?
TS: Everyone! We have customers of all ages from all over the world! It's amazing.
B&B: You've developed one of Australia's most successful fashion blogs, you're involved in Vogue's Spy Style, front row at Fashion Week and now the They All Hate Us Style Shop on top of your other day jobs! Reveal secret now!
EF: Multi-tasking and loving what you're doing.
TS: Coffee, a very patient husband, the buzz it gives you and working along side my best friend - seriously amazing.
B&B: You girls seem to destined for world domination, but in the interim, do you have any other exciting projects in the in the works?
EF: Yes we do. We have some very, very exciting things that we are working on but can't tell you just yet!
B&B: Who are your favourite labels?
EF: Of course BabyAnything, Oneteaspoon, Bassike, Scanlan & Theodore, Celine, Balmain... The list goes on.
TS: Scanlan & Theodore, any denim label (I'm addicted to denim): J Brand, Current Elliott, Paige, Oneteaspoon. Givenchy, Celine, Isabel Marant... High-end mixed with low... I could list so many more!
B&B: Dream jobs?
EF: Finding the cure for cancer.
TS: I'm living it.
B&B: Highlight of your career so far?
EF: Blog-related I would have to say creating something that people love with my best friend.
TS: I always thought my past job was my career highlight (head of womenswear for General Pants) but now this is another level of high - turning my hobby into a business with the best girl ever!
B&B: Something you're yet to do or accomplish?
EF: Sign the lease to the They All Hate Us new office!
TS: Sit front row at a Chanel parade.
B&B: A bit of dirt or something you know that we don't know about each other?
EF: Tash's full name is Natasha and mine is Elleshia so when we are being a bit silly we call each other by our full names and have a good old laugh!
TS: Elleshia and I sometimes are so busy we get changed for red carpet events in our car then walk in like we have been getting ready for hours.
B&B: Best bit of advice you've learnt?
EF: Trust in you.
TF: My dad always says "if you don't love what you are doing, change it".
29 Jan 2014
Okay, so I have definitely been going through some sort of hoochie, ghetto, gangsta's wife meets sport-luxe crisis of late. I love a good jersey, a slick pair of heels, and a choker that could double as one of James Bond's disguised weapons. And thus, the look I was feeling today came out a little something like this.
21 Jan 2014
At the end of last year I previewed some nek lev C&M by Camilla & Marc. I have always been a huge fan of diffusion lines because you're able to get your hands on all the designer radness without the hair-raising high-end price tag. The Resort 2013 collection by C&M would have to be one of my favourites to date, featuring pastel blues, floral camo, white netting and some real quirky printed tees with a nod to social media (yes, there are many a hashtag and even the word "selfie" makes a cameo appearance).
13 Dec 2013
The world needs more creators. Now, I am not being unappreciative of the world's doctors, professors, scientists and roofers but... there is something somewhat heart-racingly admirable and awe-inspiring about someone who can create. One of my current human infatuations (and best social media find) goes by the name of Nina Marlena (full name: Nina Marlena Oswald). Hailing from Perth, Western Australia, Nina Marlena creates skulls. I love skulls, hence, I love Nina. I was thrilled to have a chat with Nina recently...
B&B: Tell us how and why you started hand-crafting skulls.
NM: To be honest I completely fell into this whole skull making thing by accident. I originally intended to create a single skull to inhabit my bedroom as a fun personal project. I have always been a crafty type of person and this was just another one of those today-I-might-make-this type of mission. I remember, looking back, the first one I made was a complete disaster but everyone thought it was awesome. I have come a long way since then. My friends all wanted one and were throwing different colours at me and I set about making a bunch. Word spread from there and I have been feeding the skull obsessed for just over a year now!
B&B: What's the standard process for creating your crafty cranium?
NM: The skulls are created with plaster through the technique of casting to form a base shape. Once completely dried out, I give them an undercoat and apply paint, glitter, confetti pieces or patterned fabric strips, all while drinking wine and watching Seinfeld like a multitasking queen.
B&B: How do you decide on what fabrics and materials you're going to use?
NM: Being in a fabric store is the most overwhelming thing - you’ll never find something if you’re looking for it and when or if you do, you won’t need it anymore. I use whatever jumps out at me amongst the masses and masses of rolls on the day at the time. Thin cotton is the most suitable textile for the decoupage process and prints with a heavily repeated close pattern end up looking the best because join lines in fabric strips are less noticeable. Often I'll buy a bunch of a particular fabric but once that runs out, that’s it, because I know I will never find it again! Therefore, all my fabric skulls are limited in quantity which makes them pretty special.
B&B: Any material you haven't tried yet that you think would be killer?
NM: I have recently been on the lookout for a holographic type of fabric. I found some the other day but it didn’t work upon application because it was too plastic in nature! I am dying to find a way to achieve a holographic or iridescent oil slick coating. It may not be possible with fabric. I have a few other options to investigate. I also want to do some experiments with lace. Recently, I acquired a vintage atlas with some beautiful maps which I will cringe-worthily cut up to use on skulls.
B&B: You recently collaborated with the Kawaii Girls to put out a small range of floral skulls. How did that come about?
NM: The Kawaii Girls contacted me with the amazing proposal to create 8 skulls in conjunction with their new clothing range. I was familiar with what they were doing prior so I was very excited to hear from them. We discussed what patterns would work best on the skulls and went from there to create a coordinating collection of handcrafted items. They were incredible to work with and the photoshoots were great fun!
B&B: Are there any other collaborations in the works? Who would be your dream collab?
NM: I am providing Kelly Flemming, the Perth artist behind Kelly Emma Illustration, with 3 coloured skulls for a collab series. Her work is so incredible and I can’t wait to see her ideas on my skulls. Alex Saba over in Brisbane is busy making me beautiful hand illustrated eye print fabric for use on a limited number of skulls. I am also creating 2 customised skulls to be featured in a photographic tattoo documentation series by Lucy Pallet-Jones. I love that other creatives want to be involved in the process and keep throwing ideas at me. Tim Walker, a London photographer, is my absolute idol. He works with insane set designers and artists to bring imaginary concepts to life. Branching away from my world of skulls I would just die to have the opportunity to be involved in some way with what he does!
B&B: What is next for you as an artists?
NM: I held my first solo exhibition in October at Common Ground Gallery. The exhibition was a personal milestone, as well as being part of my Interior Architecture thesis. The skulls were involved in mysterious installations that explored bizarre concepts branching from surrealism ideology. Post graduating I hope to combine my knowledge of space with my crafting abilities to work within the realm of set design and styling; creating elaborate shop window displays, extravagant scenes for fashion photography and incredible event environments. I need to get out of Perth!
B&B: Favourite scary movie?
NM: I used to love scary movies so much more when I was younger! But films that have freaked me out in more recent times include Let the Right One In and The Strangers.
B&B: You can bring one person back to life. Who would it be?
NM: Heath Ledger hands down but Andy Warhol would be a close second!
Be sure to get in on a skullerrific piece of the action at the newly launched Nina Marlena online store here (my pick would have to be that effing atlas skull!)