17 Dec 2011

PUT THE LOVE IN THE COCONUT: CASTLE & GORMAN LAUNCH


Last week I braved the cold and the rain (is this actually Sydney in December?) to make an appearance at the launch of Lisa Gorman's collaboration with Rachel Castle. And boy am I glad I did! The lively and bright Gorman Paddington store was glowing, adorned with colourful and kitsch towels, tees and totes; all pieces from the collab. I met Ms Gorman herself (who is such a delight), picked myself up a killer castle & gorman beach towel and smashed down a delicious Absolut tutti fruitti cocktail. All in all I'd say I had an Absolut ball! (ehhh see what I did?)

B&B: How did the collaboration come about?

RC: I pretty much wrote a love letter to Lisa. A friend had given me her email address and encouraged me to contact her. I always tell my children they won't get what they want unless they ask for it, so I asked Lisa directly to work with me. I wrote "I can see an artwork talking to a little dress from the window to the rack in some magnificent way that I'm not quite sure of yet" and that was literally that. 

B&B: What is it about gorman's style that made you want to collaborate?

RC: I am and always have been drawn to gorman on so many levels - the colour, the spots, the irreverence - but above all it is their attitude that I identify with the most. They are so unique in following their own path, making fashion that they love rather than following fashion. I love their honesty, their quirk and especially their humour. They don't take themselves too seriously yet their clothing is definitely serious enough to endure years and years in my wardrobe. When I saw the store merchandised for the launch it was everything I had imagined and so much more, just a joyous sing-dong of colour and energy. It was a very proud moment. 

B&B: How did you imprint your signature in the pieces that you and Rachel created?

LG: I put together a bunch of shapes that I thought lent themselves to the look and feel of Rachel's work. Nothing too fitted or fiddly as I wanted the print to dominate in this collection, and clearly this has been the case. The phrases were debated around the office, over email and over the phone. Over a few days we came up with the phrases "Put The Love In The Coconut" and "Do The Cha Cha". The idea of using these phrases for our Christmas campaign was to focus on festivity, and do something that was different to the usual concepts, like angels and snowflakes, which are a bit of a stretch from Australian fashion in high Summer.  

B&B: The phrases you've used seem to be quite musically inspired. Is "Put The Love In The Coconut" derived from the Harry Nilsson song "Coconut"?

LG: Yes, this was the inspiration for "Put The Love In The Coconut". Love and lime, they're both good things!

B&B: If you could do another collaboration with another designer, artist or otherwise, who would you choose and why?

LG: A knitwear collab with Jenny Kee (I hope she's reading this!)

For more info on either or both of these super talented chicas, your mouse can do the CHA CHA.

37 comments:

Silvertigo said...

Nice post, I really like their prints :) xoxo

inmyhansonshirt said...

This sounds like it was really great!
the-creationofbeauty.blogspot.com

Neysa Bové said...

how fun! I love the bold colors and how it has some whimsy to it, such a great collaboration! xxo -nb

Elisa said...

love the type-print!

http://scarlet--red.blogspot.com/

DNA (designers+artists) said...

love the typography, the colors, the statement, all of it!

http://www.designers-artists.com

fashion said...

Hello, Thanks for the cute comment on my blog! I like your blog and this post is very nice! Kisses

Sofia Lascurain said...

the store looks amazing!!! I liked a lot your blog!!! :)

xx s
www.my-philosophie.com

Ren said...

I love the print.


I have a Burberry-look-alike giveaway on my blog...come check it out.
Stay Beautiful,
Ren
http://rosesarerenfashion.blogspot.com/2011/12/100-follower-giveaway.html

The Chic Sheet said...

I love that this post is as inspirational as it is informative ;)

Very lovely...

XX,
Miranda

Herdiana Surachman said...

love the typograpy :()

Herdiana Surachman
http://deluxshionist.blogspot.com/

♥ lis ♥ said...

i love gorman's basics
yet to see their new range! from ur pics it looks colourful and summery!

Kiwi said...

Thanks four your sweet comment honey!
Great blog and style, SO inspiring! One of the best blogs I've seen in a while - I'll definitely follow.

http://kiwipferdchen.de.vu

Flavia Flanders said...

Great interview. Love the tees: so fun!
www.flaviaflanders.com

Carmen @ Forgotten Fancies said...

I love the print, so much fun! I have always liked Gorman, I would happily have every single item of her clothing in my wardrobe.

Thank you so much for dropping by my blog, I'm glad you like the print.

x

AzaharaJStyle said...

HE! THANKS FOR YOUR COMMENT
KISSES
AJS

Camilla Brozzo said...

nice post *-*
thanks for your visit and come back always!

Anh said...

The colours are so bright and vibrant! We need that, especially in a cold December in Sydney -.-

jany said...

very informative blog i really like your article thanks for sharing it.....


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Aphrodite Trends said...

thanks for your comment dear.follow you:-)

xxxxxxxxxxxxx

After Dreams said...

cute prints, loved the post and the blog! following

xx
http://be-afterdreams.blogspot.com/

Erika said...

cute tees!

Happy M.Christmas
♥♥♥♥♥♥♥♥

kiss
Erika
My Free Choice

Andreina Méndez said...

Hey! thanks for stopping by my blog because i got to know yours! and i really liked the aesthetic of your personal style pics, so i'm definitely following.
Greetings from Argentina!
Andre.
http://www.myidahocloset.com/

Pilar said...

Hey! I LOVE your blog!
Thanks for your comment in mine :)

I add you to my list and follow you on BlogLoving (do the same if you like mine, but with Google Friend Connect)

Merry Christmas♥

XOXO,
Pilar

http://pilar-delamode.blogspot.com

Fabliha said...

Incredible prints :)


xxx

INSIDE IN INSIDE OUT

VALERIE WANG said...

gorgeous pics!!!!looks like fun!<3 thanks for your sweet words and hope u'll come visit me more often!

merry christmas & have a blassst!

http://lsutforgourmandise.blogspot.com/

xxxx

welcome to my jungle said...

Great post & funny pics!

Like your blog a lot!

- Dani
welcome to my jungle

Jazzy E (Hivenn) said...

So stunning. I love your questions! x hivennn

Lu ♥ said...

Love the prints! :D

Un beso,
http://meruborizo.blogspot.com

Kiara Michelle King said...

I love love love Gorman! Love the graphics and the colours.

Lola Finn said...

Looks really cool! ;)

il était une fois... said...

hahah! that towel is super cute totally need it!
hope you have a fab nye babe! X

Rebecca said...

I like the use of all the letters (: Definitely worth braving the elements!
http://itscohen.blogspot.com/

Diary of : Crazy Things of Jedy Activity said...

Nice Phote so cute.

mari b. said...

the collaboration sounds absolutely amazing - i'm totally lovestruck by that colourful skirt!

have an amazing NEW YEAR'S EVE!
xx // themerrimari.blogspot.com

Amanda {feast.fashion.faves} said...

this is totally fabulous! Great photos and coverage of the event!! love the interview as well :)

<3Amanda
feast.fashion.faves

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