11 Oct 2012


Dannika Zen is primed for big things. Seriously. For a designer I have only just recently caught on to, her namesake label is a real stand out, comprising printed leather, slouch fits, more leather and asymmetric hems (the Graphite leather skirt is ridonk).  Her SS13 collection Chrome Verse City in particular is a game changer with some serious badass cred. Read my interview with her below.

B&B: Your latest collection Chrome Verse City is said to be inspired by the 1979 cult classic The Warriors. Can you tell us a little more about that?

DZ: I was drawn to the colours and context of the film. So much change was happening in New York during that time and there was so much attitude on the streets. Each individual style taking on its own story, but all looked very rough. This is something I wanted to highlight in Chrome Verse City but I still wanted to keep the collection quite soft and easy to wear.

B&B: What has been one of your biggest achievements as a designer so far?

DZ: Setting up my business in a short amount of time, so I’m able to travel frequently for manufacturing in my two home countries Indonesia and Australia. I had started everything from scratch myself.

B&B: What would you say sets you apart from other Australian designers?

DZ: I think my clothes have this bold and boyish element in its style that others don’t but still feeling feminine and classic. I always try to make clothes that become modern and fresh wardrobe staples rather than being overly trend based. Versatility is a key element I incorporate in each design. For example, with the Military silk camouflage dress, you have the options to pin up the sleeves or leave them down, wear it as a dress or as a top tucked in, wear over a bathing suit or a silk slip as evening wear. Enjoyment comes from being able to get wear out of your clothes in as many creative ways as possible!

B&B: Who would you love to dress in Dannika Zen, living or dead?

DZ: Erykah Badu. She’s a natural beauty and would be amazing to dress and match that voice and that hair!

B&B: How would you describe your personal style?

DZ: Lately, tomboyish.

B&B: Your favourite designer(s)?

DZ: Rei Kawakubo is definitely up there. I don’t think anyone simultaneously executes fashion in its cut, form, creativity and context like she does.

B&B: Something on your wishlist right now?

DZ: A new bike or scooter. They're much more efficient than cars in both Sydney and Bali.

B&B: What are some of your everyday inspirations?

DZ: Objects of utility and function. Cross that with unusual shapes and forms and it’s a design.

B&B: Where do you see Dannika Zen the label headed? What do you want to achieve over the next few years?

DZ: There will be slight shift in the direction of future ranges, a strong element of menswear shape and details in each piece, almost unisex in some ways. This is the core I really want to express in my garments. Footwear has been quite successful for the label, so we are looking expanding this part so stay tuned! I would also love to open a store in the near future, to provide a haven for people to style pieces together and talk them through designs. I’d love my clothes to be part of a neighbourhood.

For any more information about Dannika Zen or to purchase, visit www.dannikazen.com.


fran said...

incredible pics!


Mitha Komala said...

i really love her style! boyish and so stunning! <3

Letters To Juliet

Isabelle said...

This collection is awsome!! And it's always nice to have few words from the designer :)