7 Nov 2012


Krystel Davis is one dedicated and inspired designer. The spirited beauty is the also the founder of one of Sydney's newest and most promising label's, IXIAH. Already in its first year of life, the label is renowned for its textural love affair encompassing bold prints and unique cuts. In celebration of IXIAH turning 1, Krystel gave up a few moments of her time to talk about the birth of her label and reveal a little more about her own story.

B&B: What does IXIAH mean? What's the story behind the name?

KD:  The name was inspired by a unique floral, Ixia which bore traits such as sword-like leaves and star-shaped flowers. I thought this befitting of my trademark as I often engage with a design balance of masculine/feminine shape and form. The genus name is derived from the Greek word 'ixias' which translates into having chameleon characteristics. I also really liked this as my industry is rooted in the idea of changing skins.

B&B: What was the inspiration behind the current collection SANGOMA?

KD: SANGOMA is a collection that drew inspiration from pan-African culture. My design story was aimed to extend the heart of Africa onto a series of cloth and textile. I used a hand-crafted artisanal silk print which featured geometrical tribal outlines, creating a series of vivid brights which carve themselves into the collection’s decorative embellishments, woven bindings, and beaded brocade.

B&B: Who is the IXIAH girl?

KD: The IXIAH girl has an individualistic spirit who dares to be different but not necessarily eccentric. She is bold, confident and not afraid to take risks. 

B&B: How did you get started in fashion?

KD: My parents owned a successful fashion house in the 80’s so I was brought up understanding the industry from a young age.

B&B: What's one thing you love about what you do?

KD: My imagination being able to transform into reality. I am such an inspired personality and I crave being constantly creative. I love to sketch, design and conjure up new ideas. The cherry on the cake is to see the finished product at the end of the design process - it's just so rewarding.

B&B: What's your fashion mantra?

KD: I think the most important thing to remember is that you can wear all the right clothes and all the best accessories, but you’ve got to be in tune with yourself and present what’s on the inside in order to make fashion count. That’s what’s really going to give you style. So perhaps my mantra could be: only buy things that make you want to do a little dance in them.

B&B: What's one of your favourite pastimes?

KD: Driving down the coast, camping by the sea and lighting a bonfire with good chat and great friends.

B&B: What was the last thing you bought?

KD: Some amazing Mexican tapestries a few weeks ago while I was travelling through North America.

B&B: Currently listening to?

KD: Currently I have been listening to Active Child. Love their music and find it great to design and sketch to.

B&B: What are you working on now?

KD: I'm refining Spring 2013 which will be in stores August next year. Colour, pattern and texture are always key features of IXIAH collections and SS13 is no exception. The underlying concept behind the range revolves around the combination of inspiration from my recent trip in Mexico with the technicalities and proportions of fashion. Arrays of carefully selected fabrics are featured creating a range with unique and robust style. I’m really looking forward to seeing the samples!
For any further information on IXIAH, visit ixiah.com

Images via IXIAH

1 comment:

fran said...

great post